This brand and package student project is somewhat complex, fun and extremely educational. Geared toward any student learning art and design, entrepreneurship, or advertising, and marketing. The 98 page presentation starts off with a lesson in target audiences, then quickly moves onto product gimmicks and taglines. The goal is for students to create an original – “real-world” cereal box design that he or she can proudly put in their portfolio.
Take one-two days (depending on class time) to present the material to your students then “set them